Privacy Policy

Effective Date: 17/07/2026 | Last Updated: 17/07/2026

Welcome to True Daddy ("True Daddy", "Company", "we", "our", or "us"). We value your trust and are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, process, store, disclose, and protect your information when you visit or use truedaddy.co (the "Website"), purchase our products, create an account, participate in promotions or affiliate programs, or otherwise interact with our services.

By accessing or using our Website or Services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of our Website and Services.

This Privacy Policy should be read together with our Terms & Conditions, Return & Refund Policy, Shipping Policy, and any other policies published on our Website.

1. Who We Are

True Daddy is an Indian e-commerce platform offering natural and wellness products, including honey and other related products, directly to customers through our Website.

For the purpose of this Privacy Policy:

• Website means truedaddy.co.
• Services include our Website, mobile-optimized platform, customer support, payment services, promotional campaigns, affiliate programs, and related online services.
• User, Customer, You, or Your refers to any individual who accesses or uses our Website.

2. Information We Collect

We collect information necessary to provide our products and services efficiently and securely.

A. Personal Information

When you place an order, create an account, contact us, or otherwise interact with our Website, we may collect:

• Full Name
• Mobile Number
• Email Address
• Billing Address
• Shipping Address
• City
• State
• Postal Code
• Country
• Company Name (if applicable)
• GST Information (if applicable)

B. Account Information

If you register an account, we may collect:

• Username
• Encrypted Password
• Login Activity
• Account Preferences

Passwords are securely encrypted and are never stored in plain text.

C. Order Information

To process purchases, we collect:

• Products Ordered
• Quantity
• Pricing
• Discounts Applied
• Coupon Details
• Payment Status
• Order History
• Delivery Status
• Invoice Information

D. Payment Information

Payments are processed through trusted third-party payment gateways. Depending on your chosen payment method, payment providers may collect:

• UPI Details
• Credit Card Information
• Debit Card Information
• Net Banking Information
• Wallet Information
• Transaction Reference Numbers

True Daddy does not store complete credit card or debit card information on its servers.

3. Automatically Collected Information

Whenever you visit our Website, we may automatically collect technical information, including:

• IP Address
• Device Type
• Browser Type
• Operating System
• Screen Resolution
• Device Language
• Time Zone
• Referral Source
• Website Navigation
• Session Duration
• Clickstream Data
• Cart Activity
• Product Views

This information helps us improve website performance, detect fraud, and enhance user experience.

4. Cookies and Similar Technologies

Our Website uses cookies, pixels, local storage, and similar technologies to improve functionality and personalize your experience.

Cookies may be used to:

• Keep you logged in
• Remember shopping cart contents
• Save user preferences
• Improve website performance
• Analyze visitor behavior
• Measure advertising effectiveness
• Prevent fraudulent activity

You may disable cookies through your browser settings. However, doing so may affect certain features of the Website.

5. Marketing & Analytics Technologies

To improve our services and marketing campaigns, we use analytics and advertising technologies including, but not limited to:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Meta Conversions API (CAPI)
• Custom Event Tracking

These technologies may collect information relating to website visits, product views, cart additions, checkout initiation, purchases, device information, browser information, referral sources, and advertising performance. These tools help us understand customer behavior and improve our Website, products, and advertising campaigns.

6. How We Use Your Information

We use the information we collect for legitimate business purposes, including to:

• Process and fulfill your orders
• Deliver products to your specified address
• Process payments securely
• Generate invoices
• Provide customer support
• Verify your identity
• Prevent fraud and abuse
• Detect suspicious transactions
• Improve our products and services
• Personalize your shopping experience
• Send transactional emails and notifications
• Provide shipping updates
• Process refunds
• Respond to your inquiries
• Improve website functionality
• Conduct analytics and research
• Comply with legal obligations
• Protect our legal rights and interests

We do not sell your personal information to third parties for their independent marketing purposes.

7. Legal Basis for Processing

Where applicable, we process personal information based on one or more of the following:

• Your consent
• Performance of a contract (such as fulfilling your order)
• Compliance with legal obligations
• Legitimate business interests, provided such interests do not override your rights and freedoms

8. Sharing of Information

We may share your information only when necessary to provide our services or comply with legal obligations. Such recipients may include:

• Payment Gateway Providers
• Shipping & Logistics Partners
• Courier Companies
• Cloud Hosting Providers
• SMS & Email Service Providers
• Analytics Providers
• Fraud Prevention Services
• Government Authorities where legally required
• Professional Advisors, Auditors, or Legal Consultants

All third-party service providers are expected to handle your information in accordance with applicable privacy and security requirements.

9. Payment Processing

Payments on our Website are processed through trusted third-party payment gateways. These providers may independently collect payment-related information necessary to process your transaction.

Please note:

• True Daddy does not store complete card numbers, CVV numbers, or sensitive payment credentials.
• Payment processing is subject to the privacy policies and terms of the respective payment providers.

10. Shipping and Logistics

To deliver your orders, we share only the information necessary with our logistics partners, including: Name, Shipping Address, Mobile Number, Order Details, and Package Information. This information is used solely for order fulfillment, shipment tracking, and delivery-related communication.

11. Data Security

We recognize the importance of protecting your personal information and have implemented appropriate administrative, technical, and organizational security measures designed to safeguard your data against unauthorized access, misuse, alteration, disclosure, destruction, or loss.

Our security measures may include, but are not limited to:

• Secure Socket Layer (SSL) encryption for data transmission.
• Secure password hashing using industry-standard encryption algorithms.
• Protected database servers with restricted access.
• Role-based access control for authorized personnel.
• Firewalls and server security configurations.
• Protection against common web vulnerabilities, including SQL Injection, Cross-Site Scripting (XSS), and Cross-Site Request Forgery (CSRF).
• Continuous system monitoring and security updates.
• Secure payment processing through trusted third-party payment gateways.

While we strive to protect your information using commercially reasonable security practices, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

12. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, complete your orders, maintain transaction records, resolve disputes, enforce our agreements, and comply with legal, tax, accounting, and regulatory obligations.

Even after your account is deleted, certain information may continue to be retained where required by applicable laws or for legitimate business purposes, including fraud prevention, legal compliance, audit requirements, and dispute resolution.

13. Account Registration and User Responsibilities

If you choose to create an account with True Daddy, you are responsible for maintaining the confidentiality of your login credentials, ensuring that all information provided is accurate and current, updating your information whenever necessary, and restricting unauthorized access to your account.

You agree to notify us immediately if you suspect any unauthorized use of your account. True Daddy shall not be liable for any loss resulting from your failure to maintain the security of your account credentials.

14. Children's Privacy

Our Website and Services are intended for individuals who are at least eighteen (18) years of age or who access the Website under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children below the applicable legal age. If we become aware that personal information of a child has been collected without appropriate consent where required, we will take reasonable steps to delete such information promptly.

Parents or legal guardians who believe that a child has provided personal information may contact us for assistance.

15. Third-Party Services

Our Website may integrate with or link to third-party services for various functionalities, including payment gateways, shipping providers, analytics services, marketing platforms, social login providers, SMS/email service providers, and cloud hosting providers. These third-party services operate independently and are governed by their own privacy policies. We encourage users to review the privacy policies of any third-party service before sharing personal information. True Daddy is not responsible for the privacy practices, security, content, or policies of third-party websites or services.

16. International Data Transfers

Some of our technology providers, cloud infrastructure providers, analytics platforms, or payment processors may store or process information on servers located outside India. By using our Website and Services, you acknowledge that your information may be transferred to jurisdictions outside your country of residence where data protection laws may differ. Where such transfers occur, we take reasonable measures to ensure that your information remains protected in accordance with applicable legal requirements and contractual obligations.

17. Marketing Communications

With your consent, we may send you communications relating to product launches, offers and discounts, promotional campaigns, seasonal sales, newsletters, product recommendations, and wellness information through Email, SMS, WhatsApp, Push Notifications, or Phone Calls.

You may unsubscribe from marketing communications at any time. Please note that even if you opt out of promotional communications, we may still send transactional communications relating to your orders, payments, deliveries, returns, refunds, account security, or legal notices.

18. Affiliate Program Privacy

Where users participate in the True Daddy Affiliate Program, we may collect additional information, including Affiliate ID, Referral Code, Referral Links, Click Statistics, Sales Performance, Commission Earnings, Withdrawal Requests, UPI Details, Bank Account Details (if applicable), and Tax Information (where required).

Affiliate information is used solely for tracking referrals, calculating commissions, processing payouts, preventing fraud, and compliance with applicable financial and tax regulations.

19. Fraud Prevention

To protect our customers, business operations, and affiliates, we may use automated and manual systems to detect fraudulent or suspicious activities, including multiple accounts linked to the same individual, unusual purchasing behavior, repeated order cancellations, return abuse, payment fraud, device fingerprint analysis, and bot detection. Where fraudulent activity is reasonably suspected, we reserve the right to suspend accounts, cancel orders, withhold commissions, refuse services, or report the matter to appropriate authorities.

20. User Rights

Subject to applicable law, you may have the right to access your personal information, correct inaccurate information, update your account details, request deletion of your account, withdraw consent, object to certain processing activities, or request clarification regarding the use of your information. To exercise any of these rights, please contact us. We may require verification of your identity before processing your request.

21. Account Deletion

You may request deletion of your account at any time. Upon receiving a verified deletion request, we will take reasonable steps to remove or anonymize your personal information, except where retention is necessary to comply with legal obligations, complete pending transactions, prevent fraud, resolve disputes, enforce our legal rights, and maintain accounting and tax records.

22. Data Accuracy

You are responsible for ensuring that all personal information provided to us is accurate, complete, and current. Providing inaccurate or misleading information may affect our ability to provide products or services and may result in cancellation of orders or suspension of your account.

23. Business Transfers

In the event of a merger, acquisition, investment, restructuring, reorganization, sale of assets, or transfer of ownership involving True Daddy, customer information may be transferred as part of the business assets. Any successor entity will continue to protect your information in accordance with this Privacy Policy or a substantially similar policy.

24. Cookies Management

Our Website uses cookies and similar technologies to improve functionality, enhance security, personalize user experiences, and analyze website performance. Cookies may be classified as:

• Essential Cookies: Necessary for user authentication, shopping cart, checkout, security, and session management.
• Performance Cookies: Help us understand how visitors interact with our Website by collecting anonymous usage information.
• Functional Cookies: Remember your preferences, language settings, login status, and saved addresses.
• Advertising Cookies: Display relevant advertisements, measure campaign effectiveness, and build audience insights (Meta Pixel, CAPI, GTM).

25. Intellectual Property

All content available on the Website, including logos, brand names, product names, images, photographs, videos, graphics, icons, design, layout, source code, databases, and product descriptions, is owned by or licensed to True Daddy and is protected under applicable intellectual property laws. No content may be copied, reproduced, distributed, modified, republished, or commercially exploited without our prior written consent.

26. Legal Compliance

True Daddy complies with applicable laws governing the collection, processing, storage, and protection of personal information. Our privacy practices are intended to align with relevant Indian laws and regulations relating to electronic commerce, information technology, consumer protection, and digital transactions.

27. Government Authorities & Legal Requests

We may disclose personal information where required by law, court order, government authority, or during investigations to prevent fraud, protect public safety, enforce our legal rights, or comply with statutory obligations.

28. Limitation of Liability

While we take reasonable steps to protect your information, no method of electronic storage or internet transmission can be guaranteed to be completely secure. True Daddy shall not be liable for any unauthorized access, interception, disclosure, alteration, loss, or destruction of information caused by internet failures, cyber-attacks, malware, viruses, DDoS attacks, or unauthorized third-party actions.

29. Force Majeure

True Daddy shall not be responsible for any delay, interruption, or failure in protecting or processing information arising from circumstances beyond our reasonable control, including natural disasters, floods, earthquakes, fires, government actions, war, civil unrest, terrorist acts, telecommunications failures, or cybersecurity incidents.

30. Changes to this Privacy Policy

We reserve the right to amend, modify, update, or replace this Privacy Policy at any time. Whenever material changes are made, the updated Privacy Policy will be published on this page with the revised Last Updated date. Your continued use of the Website after such changes constitutes your acceptance of the revised Privacy Policy.

31. Governing Law & Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of the Republic of India. Any dispute, claim, or proceeding arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Hyderabad, Telangana, India.

32. Contact Information

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the processing of your personal information, please contact us:

True Daddy

• Website: https://truedaddy.co
• Email: support@truedaddy.co
• Phone: +91 99911 19187
• Address: Hyderabad, Telangana, India
• Business Hours: Monday to Saturday, 10:00 AM – 6:00 PM (IST)

33. Grievance Officer

In accordance with applicable Indian laws, you may contact our designated Grievance Officer regarding any concerns related to the processing of your personal information:

• Name: Grievance Officer - True Daddy
• Email: grievance@truedaddy.co
• Address: Hyderabad, Telangana, India

We will endeavor to acknowledge and respond to your grievance within the timeframes prescribed under applicable law.

34. Consent

By accessing, browsing, registering, placing an order, subscribing to communications, or otherwise using the Website, you acknowledge that you have read and understood this Privacy Policy, and consent to the collection, use, storage, processing, and disclosure of your information as described herein.

35. Entire Privacy Policy

This Privacy Policy constitutes the complete understanding between you and True Daddy regarding the collection, processing, storage, disclosure, and protection of your personal information through the Website. If any provision is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Disclaimer

This Privacy Policy is intended to provide transparency regarding how True Daddy handles personal information. It should be read together with our Terms & Conditions, Shipping Policy, Return & Refund Policy, and any other policies published on our Website.

By continuing to use truedaddy.co, you acknowledge that you have read, understood, and agreed to this Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.